Design

Tough Customer is a music promotions company that cares deeply about design. If you’ve hung out at some of the cheesier A&R spots in New York or LA, you know this makes us somewhat of a rarity. At most labels management is focused on video appearance, and the attention to detail given to color-coordinating the band for their appearance on MTV almost never makes it into the record promotions and packaging. Probably worse still, when the labels do hand work to their graphic departments, it all comes out the same - distressed typography, dirty Photoshop filters, and inexplicably, scotch-tape effects on everything. That isn’t design, and it won’t get you noticed.

We see design and music branding as a collaborative process, where the music and the artist have an extremely strong influence in the way the product looks and feels. We do all of our design work in house and bring in top-notch professionals from the Bay Area when we need back up on related services like application development or photography. The results are clear, clean, and can be tailored to suit a variety of projects from banner advertising to show posters to the record sleeve.