Strategy

We create intelligent business strategy programs for brands and artists by matching market knowledge with creative talent. No other promotions company or creative agency researches the depth and breadth of the music business the way we do, and we’ve made a name for ourselves as trendspotters in an industry full of formulaic practices. We see music as an accompaniment to our lives, and understand how the right song can benefit a product, or how the right gig can make a band’s career.

Our approach to strategic success is completely different for each client. If you’re an ad agency or brand manager, we can help you set the stage for your product - for either a niche or an international audience. If you’re an artist or a manager, we can show you how to turn merchandise sales into actionable tour information. And if you’re a record label, we can help you build the profile of your company and your acts in more specialty markets than you can shake a stick at.

Care to test us out? Drop us a line and we’ll tell you something about your act that you don’t already know.

  • services

    • Music Supervision
    • Music Promotion
    • Licensing
    • Strategy
    • Design
    • Ideas
    • About
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  • thoughts

    • February 2009
  • Projects

    • Red Wire Black Wire
    • Tough Customer // Wire
  • courtest of tough customer | a music services house | find out how we can help